Our Brands
The "330” brand was created in 2011 to further enhance our mission in raising public awareness on well-being. The numbers 3-3-0 have the phonetic similarity with Body (3) Mind (3) Spirit (0) in Cantonese. The "330” brand conceptualized the essence of well-being which is modern and easy to remember.
We partnered with a local design company to re-brand our corporate image and social enterprises. Newly opened and some of the existing social enterprises have been renamed to 330, which include cafe330, farmfresh330, rwb330 and ecotour330. The whole re-branding involved re-naming, new packaging, uniform design, new decoration and all related collaterals etc. The major objective is to enhance our mission statement and deliver 330 messages so as to enhance people’s awareness on well-being.
Bright Buy is a branding concept that creates added value to customer’s purchase of products or services of our social enterprises and sheltered workshops.
We have developed our own food supply chain through setting up food factories and food packing production lines in our sheltered workshops to produce ‘Bright Buy’ self-brand organic drinks and products since 2008. These products including organic soy products, organic herb tea, organic snacks, organic veggies, snacks and dessert. Benefits of creating ‘Bright Buy’ products include creating work opportunities to sheltered workers, ensuring steady product supply, promoting local production, increasing exposure and market share. We supply "Bright Buy” products to not only our catering and retail outlets, but also chain supermarkets and restaurants. Ability and work capacity of PIRS can be reflected through high standard of service and products.
> Purchase Bright Buy Products
Mission
Create training and job opportunities for people in recovery of mental illness (PIRs), and lead them from recovery to well-being
Raise public’s awareness on the importance of mental health as well as physical health and promote mental wellness/ well-being through various social enterprises.
Our Business Objectives
Establish a viable ongoing business that can generate income.
The profit generated from the business will principally be used for developing the social enterprise or social purpose.
Objectives
We use business approach to achieve social objectives. In addition to ensuring financial sustainability, our social enterprises serve as a platform to create social impact.
Our Social Objectives
Equip PIRs with job skills and work experience for open employment.
Demonstrate to the public that PIRs are fully capable of contributing to the society through work engagement.
Increase self-confidence and help to build up positive image of PIRs, lead them to live a meaningful life in the road of recovery.
Promote concept of holistic health to the public.
Service Model
Maximizing Social Impact
We strive to maximize social impact via the following strategies:
Training and employment model
Provide training and job opportunities for PIRs to have on-site training in our various social enterprises.
Brand building
Raise public awareness on well-being via “330 brand”. Invite the PIRs to share their stories in different media to establish a positive image.
Public education
Reducing misconception, achieving social inclusion, increasing public acceptance and community involvement are important elements in educating the general public.
Partnership
Collaborate with numerous partners in both government and commercial sectors, provide them with high quality services and products.
500
No. of Service
Users Trained
64
Existing No. of
Disabled Staff
131
No. of Service Users
in Open Employment
